Google Ads Reporting
Google Ads Reporting Tool — Client-Ready Reports from One Chat Command from One Chat Command
For PPC managers and agencies generating Google Ads performance reports: describe what you need, and the AI queries your Google Ads and GA4 data and returns a formatted report in one turn. No templates. No dashboard to configure. MCC-ready for agencies managing multiple accounts.
Hello! 👋
I'm your AllAble assistant. Fill in the highlighted fields below and hit send — I'll take it from there.
- 2
- Data sources in one report: Google Ads + GA4
- 0
- Dashboard templates to configure
- 1
- Chat command to generate any report
- MCC
- Cross-account reports for all clients at once
Every Google Ads report involves the same sequence: export the data, open Sheets, build the table, format the chart, write the narrative, then do it again for GA4, because the conversion data lives in a different export.
Dashboard tools like Looker Studio shortened the export step, but they replaced it with a configuration step: each client gets its own template, each template requires maintenance when campaign structure changes, and none of it answers "why did performance drop?" without a separate analysis session. The report is done, but the analysis still hasn't happened.
How It Works
Describe the Report. It Builds Itself.
Ask for Any Report
Describe the report in plain English — time period, campaigns, metrics, comparison baseline. The AI queries your Google Ads and GA4 accounts, structures the data, and returns a formatted report with performance context. No template, no connector setup, no export step.
Google Ads and GA4 in One Report
Paid performance from Google Ads — impressions, clicks, cost, conversions, ROAS — and on-site behavior from GA4 — sessions, bounce rate, goal completions — in the same report, structured as a single narrative. No stitching two exports together in a spreadsheet.
Client-Ready From the First Draft
Reports include a performance narrative alongside the data: the AI explains what shifted and why, so you can present findings without a separate analysis session. Export or share directly with clients without reformatting. Ask follow-up questions — "Which campaign drove the most conversions?" — and the AI answers from the same data pull.
Report Across All Client Accounts
Connect a Google Ads manager account and generate reports across all MCC-connected client accounts from one Allable workspace. Compare ROAS, CPA, and spend across clients in one query. No per-client template to maintain, no switching dashboards between accounts.
No Templates. No Maintenance.
The Report That Doesn't Need a Dashboard Behind It
Every dashboard tool on the market (Looker Studio, AgencyAnalytics, Whatagraph) requires a template before it can produce a report. Build the template, connect the data sources, configure the date ranges, maintain it when campaigns change. Allable skips the entire setup layer: describe what you need, get it.
- Ask in plain English: "show me last month's Search campaign ROAS compared to the previous month" and the AI structures the data, runs the comparison, and returns a formatted report.
- Google Ads and GA4 data appear in the same report without building a connector or joining datasets manually: the AI handles the cross-source query.
- Performance narrative is included: the report explains what changed and why, so you can present findings without a separate analysis session.
- MCC users can request cross-account reports in a single prompt: "compare CPA across all client accounts this quarter" returns one structured output covering every connected account.
- Follow-up questions work in the same session: drill into a specific campaign, request a breakdown by device, or narrow to a keyword set without starting a new report from scratch.
Who It's For
Three Reporting Problems. One Command Each.
In-House PPC Manager
You build one report for internal stakeholders and a different version for the marketing director, two reports, different formats, both assembled manually from the same Google Ads and GA4 exports. Allable generates both from one connection, in the format you describe, with the comparison periods you specify. The reporting hour becomes twenty minutes.
Marketing Agency
You're reporting for eight clients each week, each with its own template in Looker Studio, each template maintained separately when campaign names change or new campaigns launch. Connect your MCC to Allable and generate any client's report on demand, without maintaining a single template. One workspace, every client account, zero dashboard upkeep.
Marketing Director
You need to know how paid search is performing before a board meeting, but configuring a Looker Studio dashboard is not how you want to spend a Friday afternoon. Ask Allable in plain English, get a report that tells the story rather than just showing the numbers, share it before the meeting. No analytics expertise required.
Side by Side
Allable vs. How Google Ads Reporting Usually Works
| Feature | Allable | Looker Studio | Manual Reporting | Optmyzr |
|---|---|---|---|---|
| Natural language report generation | Included | Not included | Not included | Not included |
| Setup time to first report | None | Hours per client | None | Account setup required |
| Google Ads + GA4 in one report | Included | With connectors | Two exports to join | Google Ads only |
| Template maintenance when campaigns change | None needed | Manual update | None needed | Rule reconfiguration |
| Performance narrative (not just data) | Included | Not included | Analyst writes it | Not included |
| MCC cross-account reports | Included | Per-client dashboard | Not included | Dashboard only |
| Follow-up questions in same session | Included | Not included | Manually | Not included |
| Client-shareable output | Included | Included | Included | Included |
| Full Google Ads management from same platform | Included | Not included | Not included | Included |
| Free to use | Trial | Free | Free | Paid plan |
FAQ
Questions About AI Google Ads Reporting
What data does Allable pull into a Google Ads report?
Allable connects to both Google Ads and Google Analytics 4 (GA4) and combines them in a single report. From Google Ads: campaign metrics including impressions, clicks, cost, conversions, ROAS, CPA, and quality score, plus ad group and keyword-level breakdowns. From GA4: sessions, engaged sessions, goal completions, and attribution data. Specify which metrics and time periods you need in plain English, no template configuration required.
How do I generate a Google Ads performance report?
Connect your Google Ads account, then describe the report in plain English. For example, "Generate a performance summary for all Search campaigns last month, with ROAS and CPA compared to the previous period." The AI queries your Google Ads and GA4 data and returns a structured report in one turn. No template to configure, no dashboard to build first.
Can I generate reports for multiple client accounts at once?
Connect your Google Ads manager account (MCC) and Allable generates reports across all connected client accounts from a single workspace. Ask for a cross-account comparison: "show me ROAS and CPA for all clients last quarter" and you get one structured output covering every account. No per-client template setup, no switching between dashboards.
How is this different from Looker Studio?
Looker Studio connects to Google Ads and builds dashboards, but each dashboard requires manual setup per client, and every template needs maintenance when campaign structure changes. Allable generates any report on demand from a plain-English description, with no setup and no maintenance. Looker Studio is a dashboard builder; Allable is a reporting agent that answers questions about your account.
Can I control what's included in the report?
Fully. Describe exactly what you want: specific campaigns, date ranges, metrics, comparison periods, breakdowns by device or geography. Ask follow-up questions in the same session to drill into specific areas without generating a new report. The report adapts to what you ask, not to a template configured months ago.
Does this replace my existing reporting tool?
For most reporting workflows, yes: if your current process involves exporting from Google Ads, joining GA4 data, or maintaining Looker Studio dashboards. If you need a permanently displayed, always-refreshing dashboard embedded in a client portal, a purpose-built dashboard tool still handles that specific need. Allable generates reports on demand; it's not a live dashboard.
Your Next Google Ads Report. One Message Away.
Connect Google Ads and GA4, describe what you need, get a client-ready report in one turn. Free during trial, no credit card required.