Performance Max Management
AI Performance Max Management — Build Asset Groups via Chat
Describe the campaign. Allable's AI builds the full asset group structure — headlines, descriptions, audience signals, search themes, listing filters — in one turn. No navigating five separate screens. MCC support for agencies managing multiple client accounts.
Hello! 👋
I'm your AllAble assistant. Fill in the highlighted fields below and hit send — I'll take it from there.
- 7
- Google channels in one PMax campaign: Search, Shopping, YouTube, Display, Discover, Gmail, Maps
- 1
- Prompt to build a full multi-asset-group PMax campaign
- 25
- Search themes per asset group — add all 25 in a single command
- MCC
- Manage PMax campaigns across all client accounts from one workspace
Building a Performance Max campaign in Google Ads means opening five separate screens — asset group editor, audience signal panel, listing group filter tree, search themes interface, and campaign settings — none of which are on the same page.
Each additional asset group repeats the navigation. Agencies setting up PMax for a new retail client can spend two hours on a campaign structure that, if it were just a description, would take two minutes.
What It Builds
One Prompt. Full PMax Campaign Structure.
Asset Groups via Chat
Create full Performance Max asset groups by describing the creative brief. Allable populates all required asset types — short and long headlines, descriptions, landscape and square images, logo, and video URLs — from a single prompt. Targets "Excellent" Ad Strength from the start. Update any component later with a follow-up command.
Audience Signals Without the Navigation
Set audience signals on any PMax asset group — remarketing lists, Customer Match segments, in-market audiences, or custom intent audiences built from search query themes. Describe the audience; Allable attaches it to the asset group without a separate round-trip to Audience Manager. Add up to 25 search themes in the same command.
Product Partition Configuration
Configure listing group filters for PMax Shopping campaigns by describing the partition structure — filter by product category, brand, custom labels, or product type. Allable builds the partition tree from a plain-English description. No drag-and-drop product partition interface required.
Budget, Bidding, and Brand Controls
Set daily budget, choose bidding strategy (Maximize Conversions or Maximize Conversion Value), and apply tCPA or tROAS constraints when the campaign has enough data. Set brand exclusion lists at campaign level to prevent PMax from cannibalising brand Search campaigns.
How It Works
The AI Shows You What It's Going to Do. You Decide If It Does It.
Allable describes every proposed change in plain English before it touches your account. Read-only by default — review asset group structures, audit audience signal coverage, inspect listing filter configurations — nothing executes until you confirm it's ready.
- Describe a full PMax campaign — product line, budget, bidding goal, audience context, creative brief — and Allable builds the complete asset group structure with all required asset types populated and audience signals attached, ready to review before launch.
- Set audience signals, search themes, and listing filters on the same asset group in a single command — no separate navigation to Audience Manager, the search themes interface, or the listing group filter tree.
- MCC users apply consistent PMax structures across multiple client accounts in one prompt — build the same campaign for multiple retail clients, or audit which client PMax campaigns are missing audience signal coverage, without switching dashboards.
- Switch to ready-to-execute mode when the structure looks right — Allable pushes the exact changes described, nothing more, and confirms what was applied when it's done.
Who It's For
Three Ways PMax Configuration Eats Your Day
In-House PPC Manager
You already run Performance Max and you know the setup — asset group editor, audience signal panel, listing filters, search themes, campaign settings, each in a different part of the interface. Allable compresses all five into one prompt, with a confirmation step before anything touches your account. The hour you would have spent navigating goes back to the work that actually moves the needle.
Marketing Agency
You set up PMax for a new retail client roughly every month, and the same two-hour process repeats for every account — multiply that across twenty clients and PMax setup is a line item, not a workflow. Connect your MCC to Allable, describe the campaign structure once, and apply it across all relevant client accounts in a single prompt with per-account customization where it differs.
SMB Owner
You want to run Performance Max but the native interface — five screens, partition trees, audience signal panels — makes it hard to know where to start. You don't need to know Google Ads to use Allable. You need to know what you want. Describe the campaign, the product, and the goal; Allable handles the structure.
Side by Side
Allable vs. Managing Performance Max Natively
| Feature | Allable | Google Ads UI | WordStream | Optmyzr |
|---|---|---|---|---|
| Asset group creation | Chat prompt → full structure | Manual per-asset-group, 5 screens | Form-based per component | Form-based per component |
| Headlines + descriptions | Auto-populated from brief | Manual, one field at a time | Manual entry | Manual entry |
| Audience signal setup | Same command as asset group | Separate Audience Manager navigation | Separate workflow | Separate workflow |
| Search themes (up to 25) | Describe in prompt | Manual entry in editor | Not included | Not included |
| Listing group filters (Shopping) | Plain-English partition description | Drag-and-drop tree | Not included | Limited support |
| Brand exclusions | One command, campaign level | Separate campaign settings screen | Included | Included |
| Multi-asset-group in one prompt | Included | Not included | Not included | Not included |
| Preview before executing changes | AI describes changes first | Native preview | Varies | Varies |
| MCC / cross-account PMax | One workspace, all accounts | MCC-native | Form-based | Form-based |
| Performance analysis | Chat-based, read-only | Full Insights panel | Dashboard | Dashboard |
| AI-generated ad copy | Included | Not included | Not included | Not included |
| Plain English interface | Chat only — no forms | All UI forms | All UI forms | All UI forms |
FAQ
Questions About Performance Max Management
Does Allable make changes to my PMax campaign without my approval?
No. Read-only by default — Allable analyzes campaigns, reviews asset group performance, and proposes changes without executing anything until you confirm. Every proposed change is described in plain English first, so you know exactly what will be applied before it touches your account. Switch to ready-to-execute mode only when you have reviewed the proposed structure and are satisfied it's correct.
Can Allable set up Performance Max campaigns for multiple client accounts at once?
Connect your Google Ads manager (MCC) account and apply PMax structures across all connected client accounts from one workspace. Build the same campaign structure for multiple retail clients, audit which PMax campaigns are missing audience signals, or review asset group performance across all accounts without switching dashboards. Each client account stays separate; Allable applies changes per account with your confirmation.
Does Allable support Shopping listing group filters in Performance Max?
Describe the partition structure in plain English — filter by product category, brand, custom labels, or product type — and Allable builds the product partition tree. No drag-and-drop interface, no navigating the listing group filter tree in Google Ads. The partition structure is described before it is applied, so you can confirm the filter logic before anything changes.
What's the difference between audience signals and targeting in Performance Max?
Audience signals are hints, not restrictions — they tell Google's Smart Bidding where to start, not who to exclude. Allable sets these as part of asset group creation: remarketing lists, Customer Match segments, in-market audiences, or custom intent audiences. The signals guide the algorithm without locking it to a fixed audience, which is the correct setup for PMax to learn and expand effectively.
Can I audit an existing PMax campaign before making changes?
In read-only mode, Allable reviews asset group performance, channel breakdown, audience signal coverage, search theme effectiveness, and brand exclusion status — without touching anything in your account. Review the full campaign structure, identify missing signals or under-performing asset groups, and then decide whether to apply changes in the same session.
How does Allable handle the PMax learning period?
Best practice is to avoid tROAS or tCPA targets until the campaign has accumulated 30 to 50 conversions. Allable applies broad bidding (Maximize Conversions) by default on new campaigns and flags when the conversion threshold is reached, at which point you can add a value constraint in a single command. Setting aggressive targets too early restricts the learning phase and typically raises CPAs.
Build Your Next PMax Campaign Without Opening Five Screens
Connect your Google Ads account. Describe the campaign. Allable builds the structure — asset groups, audience signals, listing filters, search themes. You review and confirm.
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