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Glossary

Marketing & AI Glossary

Plain-English definitions for SEO, content, analytics, and AI marketing terms — the concepts behind every Allable feature, one page each.

B

2

Backlink

Buyer Persona

C

5

Click-Through Rate

Content Brief

Content Refresh

Conversion Rate

Core Web Vitals

D

1

Domain Authority

E

2

E-E-A-T

Engagement Rate

F

1

Featured Snippet

G

1

Generative Engine Optimization

I

1

Internal Linking

K

2

Keyword Clustering

Keyword Difficulty

L

2

Local Pack

Long-Tail Keyword

R

1

ROAS

S

4

Search Intent

Search Volume

SERP

Share of Voice

T

1

Topical Authority

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