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Content: strategy, briefs, and the calendar that actually ships
Strategy, briefs, calendars and the brief-to-publish workflow. What a team needs to hold one voice across every page, keep a calendar that people actually follow, and measure what each page earned instead of how many were published.
32 articles
Website Content Strategy: The Audit That Tells You What to Delete
Every page on your site is there because somebody once argued for it. Nobody has ever argued for deleting one, and that is the whole strategy.
Martin J.ContentOct 17, 2026Content Marketing as a Service: Two Businesses Share the Name, and You Are Buying From One of Them
The term you searched sits on top of two businesses. Four of the twenty results answer the one you did not ask about, and nothing on those pages tells you that. Which one did your shortlist price, the architecture or the engagement?
Martin J.ContentOct 12, 2026Content Lifecycle Management: From Brief to Retire, and When to Kill Instead
It is a Tuesday in the second week of the quarter and your content review is ninety minutes old. Forty-one published pages sit open in tabs, a spreadsheet somebody built in 2024 is doing the tracking, and nobody in the room has asked the only question that matters. Which of these should not exist any more? You have a refresh list you never finish and a publishing calendar that keeps adding to it. Your team can produce four drafts a week now, which means the library grows faster than any review cadence you own. You know exactly how many pages you published this year. Do you know how many of them still deserve to be there? Nobody answers that one, the meeting moves on to next quarter's topics, and the pile gets one quarter bigger.
Martin J.ContentOct 6, 2026Jasper Pricing in 2026: What the Pro and Business Tiers Really Cost
You looked up Jasper pricing and every page gave you a different plan name. The product was repackaged and the old guides never changed. Here is the live structure.
Martin J.ContentOct 5, 2026
Manage Google Ads Smarter With AI.
Content Marketing for Link Building: A Cost and Yield Playbook
Shares are not links. A cost-and-yield playbook for choosing content assets that actually earn referring domains.
Martin J.ContentSep 16, 2026AI Content Strategy: How Content Teams Actually Run It in 2026
AI made content cheap. It also made content strategy the bottleneck — just as most teams were getting comfortable with keyword research, the rules doubled. You now compete on two search surfaces at once: classic results, and the AI answers that sit above them and increasingly take the clicks. Your tools can produce ten times more content than last year, which is exactly why guessing what to make next is now the most expensive habit you have. Only 19% of marketing teams track AI-specific KPIs, so most teams scale volume without knowing whether any of it works. The teams that win run an operating model — research, briefs, production, measurement, refresh — with AI inside every step and a human at the gates. So here's the question for your next planning session: which loop is your team actually running?
Martin J.ContentSep 9, 2026Content Strategy Template: Build a Strategy That Survives Contact (2026)
The budget meeting is coming, and the content plan you wrote in January won't survive it. Not because it was wrong, but because it was a list of what you'd publish, and no one in the room could see what it would stop or prove. A content strategy template is supposed to answer that. Most templates stop at five sections from 2019: goals, audience, calendar, channels, KPIs. They have no column for AI search, no stop-doing list, no review date. Meanwhile 94% of marketers are using AI in content creation, and only 19% track AI-specific KPIs. So is the template you're working from built for the search landscape your content actually lives in now?
Martin J.ContentSep 6, 2026Content Calendar Template 2026: The AI-Era Editorial Planning Kit
You're the type of content lead who doesn't trust a calendar until it's survived three real weeks — and you've already watched two templates die by week four. The Google Sheets template you grabbed last quarter was built for a world where rankings lasted 18 months. Yours last six now, and the calendar can't see it. Between us: every top content calendar template on the internet stops at planning — none of them run the work. Yours tracks dates and statuses while AI search answers your customers' questions without you. So which part of your publishing system is costing you traffic right now?
Martin J.ContentAug 31, 2026
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