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Agencies and careers: what the work costs and what it pays
The business side of being a marketer: what an agency costs, how to choose one, and what the work pays. Two audiences share these pages, so each article names which one it serves before it argues anything.
39 articles
Influencer Marketing Agency: What the Retainer Covers and What It Leaves to You
Three invoices sit behind last quarter's campaign, and only one was the number you compared across proposals. The retainer covers agency hours, not creators, and it is the smallest of the three. Which one did your finance team see first?
Martin J.Agencies & careersOct 15, 2026B2B Marketing Firms: How to Tell a Specialist From a Generalist Before You Sign
You have probably been in this meeting. Three agencies on a call, a deck each, and a slide that says trusted by followed by logos of companies ten times your size. You are the buyer, so the room waits for your nod. Here is the part nobody says out loud: those logos are proof the firm can absorb a big account, not proof it can run yours. Ranked lists of B2B marketing firms sort by headcount and revenue because size is the only thing a directory can measure from the outside. Fit is not in the data. So how do you tell, before you sign, whether the firm in front of you was built for a 45-day sales cycle or a two-year procurement? The four signals are already in the material they sent you.
Martin J.Agencies & careersOct 14, 2026Freelance Digital Marketing: How to Price the Work and When to Stop Freelancing
A marketplace listing shows you what a stranger charged in a different market. It cannot tell you your own number. Here is how to price freelance digital marketing across four models, which scope lines to write down, and when to stop.
Martin J.Agencies & careersOct 14, 2026How to Get Into Digital Marketing: The Path That Actually Converts Into a Job
You typed the question, and what came back was a wall of encouragement with a course link under it. I hire for entry roles at my own agency, so I read these applications every week, and the ones that get replies rarely open with a certificate. They open with one finished piece of work and a clear reason a number moved. So which job are you applying for this week, before any training exists in your name? That is the question the pages you just read are built to avoid, because the honest answer does not lead to a checkout. Ask anyone who has actually been in this field a few years how they got in, and you will notice they name a role before they name a course.
Martin J.Agencies & careersOct 13, 2026
Manage Google Ads Smarter With AI.
Programmatic Advertising Agency: What You Are Buying and What the Fee Structure Hides
Your programmatic invoice is one number, but the money inside it splits long before a publisher sees the ad. Two advertisers can approve the same budget and land on opposite ends of that split. Which one is your account?
Martin J.Agencies & careersOct 13, 2026Marketing Portfolio Examples: What a Hiring Manager Actually Looks At
You are the marketer who spent three weekends on a portfolio that got opened twice. That is not a discipline problem and it is not a taste problem. It is an attention problem: the person reviewing you is choosing between dozens of applicants in one afternoon, and your best work sits below a fold they never reach. So here is the number almost nobody quotes. Sixteen hiring managers, 243 applications, and 55 seconds to read the resume, the portfolio and the cover letter before deciding whether to interview. Which of your three pieces survives 55 seconds? If you cannot name it, neither can they. And the pages ranking for this search will not tell you, because they are busy showing you how portfolios look.
Martin J.Agencies & careersOct 13, 2026Law Firm SEO: What the Engagement Costs and What It Cannot Deliver
Your retainer may be buying rankings your firm cannot convert. US law firm SEO retainers run $500 to $30,000 a month, and most new clients still arrive by referral, not search. So which half of the problem is your budget actually fixing?
Martin J.Agencies & careersOct 12, 2026Content Creation Agencies: What You Are Actually Buying, and What Stays In-House
Content creation has never been cheaper, and the retainer shipping the most pieces is rarely the one moving your number. Those are not competing facts. So which parts of your content did you decide to hand over, and who decided the rest?
Martin J.Agencies & careersOct 12, 2026
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