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SEO guides: keyword research, on-page, and technical work you can ship
Keyword research, on-page and technical SEO, internal linking and indexing. The focus is the part that decides the outcome: which queries a page can realistically win, what to fix when it does not, and how to tell a content problem from a technical one.
46 articles
SEO and Content Strategy: Which One Owns the Roadmap?
Two roadmaps, one website, and a quarter where both shipped while organic revenue sat flat. The line between them is not about cooperation. It is about which decisions each side holds, and who breaks a tie when volume and brand disagree.
Martin J.SEOOct 19, 2026Amazon SEO in 2026: How Amazon Ranks a Listing and What to Fix First
Three things are true about your listings at the same time. The algorithm almost everyone names does not exist under that name in any Amazon document, the title limit most guides quote was replaced on July 27, 2026, and a share of your catalog may not be competing at all because Amazon never put it in the search index. Contradiction is not confusion. Amazon does rank listings, it does so on inputs you control, and the reason so much optimization spend produces nothing is that sellers buy the fix before they diagnose the problem. So which of the three failures is yours: not indexed, indexed and ineligible, or indexed, eligible and buried? Answer that wrong and the next quarter of work goes into the wrong field. The pages that should tell you the difference are still printing a 200 character title rule.
Martin J.SEOOct 7, 2026Keyword Clustering Tool: The Same 44 Keywords, Grouped Two Ways
Somewhere in your keyword file is a group of forty queries under one heading, and it will never become a published page. The heading came from a formula that matched words rather than results, so somebody shopping for a keyword clustering tool ended up filed beside a reader who has not met the term yet. Both now wait on one article that cannot serve either of them. You have probably opened that file, seen one large tidy block, and felt briefly organized. That feeling is the trap, and it survives until someone asks which page you are writing first. So here is the question I would put to you: if that block holds several different intentions, how many pages is your plan actually promising? The answer is already sitting in the search results, and it is not the number your file is showing you.
Martin J.SEOOct 6, 2026YouTube Keyword Research in 2026: Tools, Methods & Limits
Somebody handed you a YouTube search volume number and you have already made a decision with it. It came out of a tool, it had two significant figures, and nobody in the room could tell you where it originated. That is not an attack on the tool. Google has never published search volume for YouTube, and Phil Nottingham said it plainly on Moz's Whiteboard Friday in June 2026: there is no way of actually knowing the search volume on YouTube, and the products that claim to know are approximating it from other signals. Which raises a question you can answer for yourself: if the number under your title is an estimate, what are you actually optimising for? The method that does not depend on it costs nothing, and most of it you can run this afternoon.
Team AllAbleSEOOct 5, 2026

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Who Owns Semrush in 2026? Adobe, the Delisting, and What Changes for Customers
Adobe bought Semrush and the ticker stopped trading. Your subscription did not. Every page ranking for this question covers the stock and skips the tool you renew. So which question did you actually come here to answer?
Martin J.SEOSep 18, 2026SaaS SEO Strategy: The Full Playbook for Software Companies in 2026
Your SaaS product doesn't sell the way a shoe store or a law firm does, so why does every SEO guide you find treat it like one? You've read the generic advice — keyword research, backlinks, technical audits — and none of it addresses the actual shape of your funnel: long evaluation cycles, feature comparisons, a free trial someone has to actually activate. SaaS SEO isn't a variant of regular SEO with a different logo. It runs on a different content pyramid entirely, and most teams build the wrong one first.
Martin J.SEOAug 17, 2026How to Use ChatGPT for SEO: 15 Prompts That Work + Where ChatGPT Can't Help
ChatGPT can do a lot for your SEO. It can write meta descriptions faster than any copywriter. It can cluster keywords from a list you paste in. It can reverse-engineer the structure of a top-ranking article in 30 seconds. What it cannot do is tell you where you actually rank right now, or whether your content is being cited in Perplexity and ChatGPT search. Those limitations aren't bugs — they're the exact reason this article exists. Here's what to use it for, how to prompt it correctly, and where to stop expecting miracles.
Martin J.SEOJul 24, 2026Podcast SEO in 2026: How to Rank in Google, Spotify, and AI Search
Someone searched Spotify for a podcast about your exact topic. They found three shows — none of them were yours. Not because your show doesn't exist. Because your episodes are invisible to every algorithm deciding what gets surfaced first. You've been uploading consistently. You've been growing slowly. But the gap between your audience and the audience you should have is not about content quality. Who is ranking where your podcast should be — and what do they know that you don't? Podcast SEO in 2026 has three separate ranking systems running simultaneously, and most shows are optimizing for only one.
Martin J.SEOJul 24, 2026
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