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Strategy and research: positioning, pricing, and the proof behind them
Positioning, pricing, market research and competitor analysis. The work that happens before the first page gets written: what the market will pay, who is already there, and which claims you can support when someone asks for the source.
26 articles
Marketing Development Funds (MDF): What They Are and How to Use Them
Most channel partners qualify for MDF but never claim it. Why? Not because the money isn't there — vendors allocate billions every year. The real barrier is knowing how to propose, execute, and document campaigns in a way that actually gets approved.
Martin J.StrategyJul 5, 2026Segmentation, Targeting, Positioning: The STP Marketing Framework Explained
Most marketing teams can explain the STP framework. Almost none use it correctly. What's the actual difference between a segment and a target audience — and why does it matter so much for your campaigns? The answer is more specific than you'd expect.
Martin J.StrategyJul 5, 2026
Manage Google Ads Smarter With AI.
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