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AI search: getting cited in AI Overviews, ChatGPT and Perplexity
How AI Overviews, ChatGPT and Perplexity choose what to cite, and what makes a page eligible. Answer engine optimization, generative engine optimization, and the tracking that shows whether your brand actually appears in an answer.
46 articles
Does Schema Markup Help AI Visibility? An 1,885-Page Study Says Not How You Think
You added schema markup to twenty pages this quarter because someone told you it would get you cited in AI Overviews. Did it actually work? Ahrefs ran the largest controlled test on this — and the answer isn't what most SEO advice prepared you for.
Martin J.AI SearchAug 8, 2026How to Track LLM Traffic in GA4 (And What You're Missing Without It)
A significant portion of your GA4 "direct / (none)" traffic isn't direct at all — it's ChatGPT, Perplexity, and Claude, quietly misclassified. The question isn't whether LLM traffic is reaching your site — it almost certainly is. Are you measuring it?
Martin J.AI SearchAug 3, 2026Keyword Research for AEO: Find Keywords AI Actually Cites
You've spent years building a keyword research process that actually works. Search volume, keyword difficulty, competition analysis — you know the playbook cold. But there's a shift happening that your current process isn't accounting for: your most carefully chosen keywords are increasingly being answered by AI before anyone clicks through to your site. Google AI Overviews now appear on roughly 60% of US searches in 2026. When they do, the number-one organic result loses approximately 58% of its clicks, and the zero-click rate jumps to 83%. Your rankings haven't moved — but what does 'ranking first' actually mean when most searchers never reach your page? So which keywords are worth targeting when AI is now the primary answer engine for informational queries? Keyword research for AEO requires a fundamentally different starting point — and most guides covering this topic still haven't caught up.
Martin J.AI SearchJul 30, 2026Perplexity SEO: How to Get Cited in AI Answers (2026)
Your Google rankings are holding. Your content is thorough, well-linked, and updated on schedule. And Perplexity AI is already synthesizing answers to your customers' most important questions — answers that cite your competitors and skip your site entirely. Perplexity SEO follows different citation logic than Google, and most content teams are optimizing for the wrong signals. You have no dashboard that tells you this is happening. Is the content that earns you position one on Google actually the content Perplexity wants to cite — or are those two different articles? The difference between being cited three times and not appearing at all may have nothing to do with how authoritative your writing is.
Martin J.AI SearchJul 30, 2026
See where AI search cites your brand.
AI Brand Mentions: Why 88% of Businesses Are Invisible in ChatGPT (and How to Fix It)
You've been optimizing for Google for years — rankings, backlinks, structured data — and you're pretty good at it. But when someone types a question about your category into ChatGPT, your brand isn't there. Not ranked lower. Not on page two. Just completely absent, as if you don't exist. And the uncomfortable part? You have no idea why. That's not a fringe scenario anymore. Adobe Analytics reported a 693% surge in referral traffic from AI platforms in 2026. You're either in the conversation, or you're watching someone else capture your audience. What's the actual gap between brands that get cited by ChatGPT, Gemini, and Claude — and brands that don't?
Martin J.AI SearchJul 24, 2026What Is AEO (Answer Engine Optimization)? Everything Marketing Teams Need to Know in 2026
Your SEO strategy optimizes for how Google ranks pages. But the tools your buyers actually use to ask questions — ChatGPT, Perplexity, Google AI Overviews, Claude — don't rank pages the same way. They generate answers. And your brand is either in those answers or it isn't. Answer Engine Optimization is the discipline that determines which one.
Martin J.AI SearchJul 24, 2026What Is Agentic Search? (And How to Optimize Your Brand for It)
When you searched Google this morning, you were the searcher. When your customer used ChatGPT Deep Research to evaluate vendors last week — an AI agent was the searcher. Two completely different systems, completely different ranking criteria, and your team is probably only optimizing for the first one. Agentic search is growing faster than any other search format in 2026. And the brands winning in it aren't the ones with the highest Domain Authority. They're the ones whose content is structured for machine retrieval, not human scanning. When was the last time your SEO strategy accounted for an AI agent as the audience?
Martin J.AI SearchJul 23, 2026AEO for B2B: How to Make Your Brand the Answer AI Recommends to Buyers
Your B2B prospect has an AI chatbot open right now — and they're about to shortlist their vendor options before ever visiting your website. They describe their problem in plain language. A ranked list of recommended platforms comes back. Is yours on it? According to G2's Answer Economy research from April 2026, 73% of B2B buyers use AI to research vendors before first contact — and the brands in those AI answers are closing deals before your SDR sends the first email, before your retargeting pixel fires, before any of your current funnel mechanics have a chance to engage. The question is: when your buyer asks AI to recommend a platform like yours, which brand shows up — and why isn't it yours yet?
Martin J.AI SearchJul 23, 2026
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