Category
AI search: getting cited in AI Overviews, ChatGPT and Perplexity
How AI Overviews, ChatGPT and Perplexity choose what to cite, and what makes a page eligible. Answer engine optimization, generative engine optimization, and the tracking that shows whether your brand actually appears in an answer.
46 articles
AEO Audit: The 6-Step Checklist to See Exactly How Your Brand Appears in AI Search
Do you know what ChatGPT says about your brand right now? Not what you want it to say — what it actually says, which prompts trigger your brand, and whether the information it has is accurate. Most marketing teams haven't done this audit. The ones who have usually find at least one thing they wish they'd found earlier. An AEO audit doesn't take a full quarter. It takes a focused afternoon, the right framework, and honest reporting back to your team about where your AI visibility stands.
Martin J.AI SearchJul 23, 2026AI Visibility Optimization (AVO): The Complete Playbook (+ How Allable Automates It)
Your brand shows up in Google. You can prove it with Search Console data, positions logged, impressions climbing. But when someone opens ChatGPT right now and asks which tools they should use in your category — do you actually know what it says? If you haven't tested it this week, you probably don't. AI Visibility Optimization is the practice of making sure your brand appears, gets cited accurately, and is recommended positively when AI systems generate responses about your product category. It isn't SEO with a different name. The teams treating it that way are spending budget on the wrong signals — and finding out when a competitor's name starts showing up in their customers' research.
Martin J.AI SearchJul 23, 2026GEO Metrics: The KPIs That Actually Measure Your AI Search Visibility in 2026
You have 47 metrics in your marketing dashboard. Zero of them tell you whether ChatGPT knows your brand exists. Your boss just asked why the agency competitor keeps getting cited in Perplexity when someone asks about your category. You opened your analytics dashboard. Nothing. You checked Search Console. Still nothing. That's because traditional marketing KPIs were never designed to measure whether an AI system recommends you. So how do you actually know if you're winning or losing the AI search channel? GEO metrics are the measurements that actually tell you — and they'll show you exactly where your content is working and where it's disappearing into a model's training data.
Martin J.AI SearchJul 22, 2026Search Experience Optimization: The Framework That Wins in Google AND AI Search
You've been ranking on page one for two years. Your content is solid, your backlinks are real, your technical SEO is clean. And your organic traffic is quietly dropping every single quarter. Most dashboards show your rankings are still there — but your audience has moved. Are you actually showing up where they're finding answers now — in AI Overviews, Perplexity, ChatGPT Search? Your analytics can't answer that for you. The real gap isn't your rankings. It's the growing distance between where you rank and where your next customer actually lands.
Martin J.AI SearchJul 21, 2026
See where AI search cites your brand.
Entity Optimization: The Missing Layer in Your AI Search Strategy
You've added schema markup. You've updated your About page. You've audited your backlinks, fixed your technical SEO, and maybe even created an llms.txt file after reading the last GEO guide. And yet when someone asks ChatGPT to recommend tools in your category, you still don't come up. Have you actually tested that? The teams that struggle here assume good content is enough, and then wonder why the AI mentions competitors who publish less. The problem isn't your content quality. It's that the AI genuinely doesn't know who you are. Not what you do. Who you are — as a named, defined, attributable entity that AI models can confidently reference without hedging. But the brands that show up by name in AI answers have built that identity — whether they called it "entity optimization" or not.
Martin J.AI SearchJul 21, 2026What Is Relevance Engineering? (And Why It's Replacing SEO for AI-Era Marketing Teams)
Most marketing teams optimizing for Google right now are solving the wrong problem. The search engine they built their strategy around no longer decides alone whether their content gets seen. AI systems — ChatGPT, Perplexity, Google's AI Overviews, Claude — now intercept queries before a single blue link loads. Roughly 60% of searches already end without a click. That number will rise. The frameworks that powered SEO for two decades — keyword density, domain authority, backlink counts — were never designed for this environment. A new discipline has emerged to replace them. It's called Relevance Engineering, and if your team hasn't heard of it yet, your competitors' content teams probably have.
Martin J.AI SearchJul 21, 2026LLM Citations: Why AI Models Ignore Your Content (And How to Fix It)
You've spent months building content that ranks. You've watched the traffic come in, the impressions climb in Search Console, and you've started to feel like you have the system figured out. But there's a conversation happening right now that you're not part of. Someone just asked ChatGPT which tools handle LLM citations — and your brand wasn't mentioned. Not because your content is bad. Because it was written for an algorithm that accounts for maybe 40% of where search answers now get generated. So the real question isn't whether your SEO is working. It's whether your content exists in the right places for the audience that never clicks through to Google results at all.
Martin J.AI SearchJul 21, 2026How to Rank on ChatGPT: Get Your Content Cited in AI Answers
You've been optimizing for Google for years — but when someone asks ChatGPT about your industry, your competitor shows up and you don't. That gap isn't random, and it isn't closing on its own. Getting cited in ChatGPT's AI-generated answers follows a different set of rules than traditional SEO, and most guides either mix up the concepts or sell you their own tool. So here's a direct question: do you actually know whether ChatGPT is referencing your brand right now — or just assuming it isn't? The mechanics behind AI citations are more controllable than people think, but only if you understand what ChatGPT is actually optimizing for when it picks a source.
Martin J.AI SearchJul 20, 2026
Looking for something else?
Browse by topic
… or see all articles
Your competitors are already using AllAble. Are you?
The marketers pulling ahead aren't working harder. They're just working with one tool that does everything — that tool is AllAble. Try it yourself!