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AI search: getting cited in AI Overviews, ChatGPT and Perplexity
How AI Overviews, ChatGPT and Perplexity choose what to cite, and what makes a page eligible. Answer engine optimization, generative engine optimization, and the tracking that shows whether your brand actually appears in an answer.
46 articles
SEO vs GEO: What's the Difference and Why Both Matter in 2026
You've been optimizing for Google since before most of your marketing team graduated college. The playbook worked — backlinks, keywords, SERP rankings. But there's a search engine your analytics dashboard probably isn't tracking, and it's already answering questions your potential customers are asking. Are you treating your keyword strategy as if traditional search is still the only game in town? Because right now, 47% of Google searches trigger an AI Overview — a generated answer that may or may not include your content. The difference between showing up in that answer and getting skipped isn't just about rankings anymore. And if you've never heard of Generative Engine Optimization, you're about to find out how different it is from everything you've been doing.
Martin J.AI SearchJul 20, 2026How to Rank in Perplexity: The Citation Signals That Actually Matter
Your best article is on Google's first page. But when someone asks Perplexity the exact question it was written to answer, a smaller site gets cited instead — and your content is nowhere. That's not bad luck. The ranking signals Perplexity uses to select citations are different from what Google rewards, and most well-optimized content fails Perplexity's filters without anyone noticing. Are you actually optimizing for Perplexity, or just hoping Google authority carries over? Because those aren't the same strategy. And the gap between them is quietly opening.
Martin J.AI SearchJul 20, 2026LLM Optimization for Marketers: 7 Techniques to Get Your Brand Cited by AI
You've spent years making sure your content ranks on Google. You've mastered keyword research, built backlinks, optimized your meta titles — and it shows in your traffic reports. But here's what your analytics dashboard isn't telling you: when someone asks ChatGPT to recommend the best tool in your category, your brand might not come up at all. Not because your content is weak. Because it was never designed to be cited by a language model. Do you actually know what AI says about your brand when no one from your team is in the room? The shift from "ranking first" to "being cited" is already happening — and your competitors who figured this out six months ago are already showing up in answers where your brand is absent.
Martin J.AI SearchJul 20, 2026On-Page GEO: How to Optimize Pages So AI Search Engines Actually Cite You
On-page SEO and on-page GEO start with the same goal — make your content more likely to appear when someone searches. The overlap stops there. SEO optimizes for crawlers that rank by authority and relevance. GEO optimizes for LLMs that generate answers by aggregating and citing sources. The signals that move your Google ranking and the signals that determine whether ChatGPT cites your page in an answer are not the same list. If you've applied on-page SEO correctly and your AI visibility is still flat, you're missing the second list. So here's the direct question: do you actually know which specific on-page elements are driving AI citations right now — or are you guessing based on SEO principles that don't transfer?
Martin J.AI SearchJul 19, 2026
See where AI search cites your brand.
What Is Agentic SEO? How AI Agents Are Replacing Manual SEO Workflows
Calling your workflow "AI-powered SEO" because you prompt ChatGPT for title tags is like calling your car a self-driving vehicle because it has cruise control. That's the uncomfortable truth most SEO teams aren't saying out loud. What you're running is AI-assisted SEO — tools that respond when you ask, do nothing when you don't. Agentic SEO is the version where the system sets its own agenda. Fewer than 1 in 3 marketers have made that shift — even as 91% claim they're using AI. So: where does your current workflow actually sit on that ladder? The gap between "AI-assisted" and "agentic" isn't semantic — it's the new competitive moat. And if your competitors are already running agents, you're not in the same race anymore.
Martin J.AI SearchJul 19, 2026What Are Category Entry Points in SEO? The AI Search Strategy That's Working
Semrush's AI visibility team published one article in June 2026 that got cited by AI every single week for four months. Not a keyword-optimized pillar page. Not a link-building campaign. One article, built around a specific situation their customers keep finding themselves in. The framework they used has a name — Category Entry Points — and it comes from marketing science, not SEO — and the SEO world only discovered it when AI search changed how content gets surfaced. Have you checked which AI platforms are citing your competitors right now — but not you? You probably have the prompts that should cite your content. Right now, something else is getting cited instead — and you won't find that problem in your keyword rankings.
Martin J.AI SearchJul 17, 2026AI Visibility Audit: How to Measure Your Brand in ChatGPT, Gemini & Perplexity (2026)
You can tell me your exact Google position for your top keyword, your monthly organic sessions, your click-through rate — and still have no idea what ChatGPT says about your brand when a buyer asks who to use. That transcript is being written hundreds of times a day, without your analytics in the room. It's either accurate, or outdated, or your competitor is the one being recommended in your place. The uncomfortable part: your Google dashboards can't tell you which, because rankings and AI citations stopped tracking each other — the overlap between AI Overview citations and organic top-10 results collapsed from 76% to 38%. Most teams find out what AI says about their brand the same way: a customer forwards them a screenshot. What would that screenshot say about you right now?
Martin J.AI SearchJul 16, 2026Organic Traffic Is Declining: What the Data Shows and What To Do Next
Your Google impressions are up. Your organic traffic is down. Both are true — and that contradiction is not a reporting glitch. The gap between what Google shows and what actually clicks through is growing every quarter, and there's a name for it now: the Great Decoupling. Clearscope called it bluntly: your organic traffic isn't coming back — not because your content got worse, but because the page it lived on changed around it. Only 276 out of every 1,000 Google searches now send a visitor to any website at all. If you're managing a channel that depends on organic traffic, you already feel the pressure. The question is whether the playbook you're running today was designed for this search environment — or the one from two years ago.
Martin J.AI SearchJul 15, 2026
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